Companies that have taken the time to explore and define their higher purpose show better long term results as per the research reported in the book Firms of Endearment.
So how do we define the higher purpose of an organization?
It is essentially your company's reason for existing - the difference it makes in the lives of its customers or in society. In other words, it is not what the company does but rather the impact is has as a result of pursuing its mission and striving to achieve its vision.
These definitions often create murky waters for strategic planners so here is a simple breakdown of the key elements of our approach to conscious strategic planning:
Higher Purpose: The Why - the impact that your company has in the world
Vision: The What - the destination or aspirational future you want to create
Mission: The How - the approach used to get the destination
Values: The Guideposts - what is important to keep you on track
At some point in most executives lives they reach a point where they say - is this it? This is what I have worked so hard and so long to achieve?
This is a natural part of the evolution of the human psyche. We are hardwired to experience fulfillment by being of service, by contributing to something we find meaningful and are passionate about. Without this, there is a feeling of emptiness, of wanting more.
We define life purpose as using your unique strengths, talents and gifts in a way that makes the most meaningful contribution in the world or, I could simply say ‘discovering the difference you are meant to make’. Your sweet spot, what you do naturally and easily – what you were put here to do!
During the purpose hunting exercise we look at past experiences and dreams and uncover patterns or themes that are present in your life. These serve as signposts as we explore your purpose in greater detail.
If what you have read resonates with you and you want to find and start really living with more passion, purpose and meaning please contact Jackie now and take your first step down your purpose path!